“Fun” fact before we begin, women make up only about one-third of digital marketing strategists; why? Are men better at digital marketing? Do women not want to be digital marketers? NO! Actually, quite the opposite is true; one of the most shocking facts that showed up in a recent study is that women were 11% digitally better than men. The problem lies in not only biases within companies but also the fact that lack of representation creates a lack of confidence in people seeking careers. And In case you hadn’t noticed all the #womenshistorymonth in your feed, March is Women’s History Month, so we want to celebrate and represent a few influential women in the social media and digital marketing industry!

Tyrona Heath

Tyrona Heath is an inspirational success story within Social Media. She is the Global Lead for The B2B Institute @LinkedIn. The B2B Institute is a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also the former President of LinkedIn’s Black Inclusion Group (BIG) and Co-Founder of TransformHER. She teaches B2B marketing as well as leadership and diversity and inclusion and is the author of “Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing.” She is an incredible communicator and a person to watch within the marketing world!

Ann Handley

Ann Handley is a powerhouse marketer, a Wall Street Journal best-selling author, the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, and a must-see keynote speaker. IBM named her one of the 7 people shaping modern marketing, and we believe it! Her books “Everybody Writes” and “Content Rules” are fantastic, educational, and delightful reads for anyone interested in marketing their business or becoming a successful marketer. She is a top thought leader worth following!

Susan Wojcicki

If you don’t know her name yet, you’ll be surprised you didn’t! Susan Wojcicki is the CEO of a little company you might know, YouTube! She started her career in marketing, and after Google was born in her garage, she became Google’s first Marketing Manager in 1999, helping create the undeniable brand. Now, as the CEO of Youtube, she has been creating history left and right! She has made it on the Forbes list of Power Women 2020 and America’s Self Made Women 2020. She may not “technically” be a digital marketer anymore, but she is still an inspirational woman and someone to watch in the digital world!

Lauren Ramsey

We’d be remiss if we didn’t talk about the Betsy Bash heart, soul, and digital marketing inspiration, our Boss Babe Lauren Ramsey, a social storyteller and strategist. After realizing the average grind wasn’t for her, she carved her own path by bravely creating and building her company and brand. She goes into detail about it in her most recent bite-sized podcast, The importance of women at Betsy Bash if you want to hear more about her journey! She works tirelessly to build up her clients’ brands and support the freelance team that works alongside her! She has an unmatched passion for social media, marketing, and people. What makes Lauren Ramsey stand out in the growing field of marketers is that she genuinely cares about her clients and wants to help them succeed first and foremost.

Happy Women’s History Month! May we keep supporting, caring, and building each other up to success!