Social media is ever-changing (and ever-confusing). Over the last few years, the way we create and consume content as a society has completely evolved, with the biggest driver of this change being the rise of TikTok, a video-sharing platform that has taken the world one lip-sync at a time.
TikTok has revolutionized the way we consume content. With its unique algorithm that shows users content specifically tailored to their interests, TikTok has made it easier than ever for creators to gain followers and build an engaged audience. The platform’s emphasis on short-form video content has also led to the rise of a new type of storytelling that relies on quick cuts, transitions, and music to capture and keep your attention.
As a result, our online culture has forever shifted. Video storytelling has become a dominant form of content across all social media platforms, and businesses and creators who want to stay relevant must adapt to this new (virtual) reality. Just like how hashtags started on Twitter and are now ubiquitous on every social platform, short-form video is here to stay.
You may have heard about Instagram’s recent algorithm update that is placing more focus back on photo content. Because of this, many businesses are wondering if they should drop their Reels strategies altogether.
Here’s your answer: Absolutely not!
Reels will always be essential to a well-rounded social media marketing plan. While you don’t need to post Reels daily to see results, we recommend a healthy mix of still photos, carousels, and video to see the best results.
If you’re feeling a bit lost on how to get started with Reels, don’t worry! We’ve got you covered with three easy ideas for engaging content to help grow your Instagram presence.
Create a “How To” Reel
One idea for a Reel is to create a tutorial on a topic relevant to your business or niche. For example, if you’re a realtor, you could create a tutorial on how to buy your first home. If you’re a clothing store, you could create a reel showing how to style an outfit.
Check out this how-to video from @ocedarclean:
Why it works:
Creating a tutorial-style Reel not only positions you as an expert in your field but provides value to your audience. People are more likely to engage with content that teaches them something new or helps them solve a problem.
Why we like it:
We’re a fan of this Reel because it helps explain a common confusion for current customers while also enticing potential buyers to purchase the product. Plus, the close-ups and text overlay keep the video engaging!
Participate in a Trend
Another idea is to participate in a popular trend or use trending audio. No, this doesn’t mean you have to get your whole team to participate in the CUFF IT dance challenge. Trends are typically short-lived, so it’s crucial to jump on them quickly. For example, if you’re already on Instagram and TikTok, you’ve surely stumbled upon the hugely popular video of a boy expressing his love for the big lump with knobs. If you don’t know what we’re referring to, let us introduce you to Corn Kid - the Betsy Babes’ favorite obsession.
Rather than using this video literally, creators put their spin on it to showcase something about their business. Here’s an example from @dingteasouthampton:
Why it works:
Participating in a trend helps your content get discovered by a wider audience. When people search for the hashtag associated with the trend, they’ll see your Reel amongst the sea of others!
Why we like it:
IT HAS THE JUICE. We can’t imagine a more beautiful thing! This is a fun and creative way to participate in a trend while staying true to your brand.
Behind the Scenes
A third idea for a Reel is to show behind-the-scenes footage of your business or brand. This could be a tour of your office or workspace, a sneak peek of a product launch, or even just a day in the life of you or your team.
Here’s an example from @shakeshack:
Why it works:
Showing behind-the-scenes footage lets your audience get a glimpse into the “real” you or your brand. It can help build trust and foster a deeper connection with your audience.
Why we like it:
Is your mouth watering? Ours are! The dramatic music, quick cuts and transitions, and that *sssssizzle* on the grill - we love it all (and now want a burger, YUM). This behind-the-scenes footage is engaging and a great example of how you can use Reels to showcase your product and brand’s personality.
TikTok has forever changed the social media landscape. While Instagram’s recent algorithm update may have caused some confusion, there is no doubt that video content will continue to be an essential tool for businesses wanting to expand their reach and build relationships with their audiences. With the simple ideas we’ve provided, you’ll be off to a great start!
And if you STILL feel stuck, reach out to the Betsy Babes, and let’s see how we can help. 😉